Design It Forward Kentucky (2024)
Project Description
Alongside two of my colleagues, Ashleigh Brelage, and Caitlin Curran, I participated in a team competition for Design It Forward Kentucky, a one-day student designing-for-good competition where solutions are presented to a panel of professional judges later that day. This year’s client was the Tennessee non-profit Upper Cumberland Child Advocacy Center.
Project Problem and Client Meeting
The client sought a responsive logo design, as well as an educational pamphlet focusing on child abuse prevention.
Throughout the opening client presentation and brief, my teammates and I dutifully took notes, which we then reviewed together once we were sent off to work. We discussed what we heard and identified common themes such as storytelling, service, and education. Our decided deliverables were the mandatory logo and pamphlet, as well as an additional pamphlet, a brand guide sheet, and a bookmark. After preparing questions, we met with the client to gain a better understanding of how we could best communicate their message.
Logo sketches that I did for the Upper Cumberland Child Advocacy Center. I focused on dynamic movement and the star motif.
Child abuse awareness and prevention pamphlet aimed toward adult caregivers. Designed and mocked-up by me.
Body safety pamphlet for children designed by Caitlin Curran and mocked-up by me.
Brand guideline sheet designed by Ashleigh Brelage.
Positive Childhood Experiences (PCEs) bookmark designed by Caitlin Curran.
Secondary mock-up of bookmark designed by Caitlin Curran.
Project Solution
The client specified two required deliverables, a child abuse prevention pamphlet, as well as an additional logo for their focus on child abuse prevention.
My Contributions
I was in charge of sketching, digitizing our chosen logo design, wireframing a pamphlet design, translating that wireframe into InDesign, and creating the two pamphlet mockups.
Challenges and Reflections
As expected, time was one of the biggest challenges. Yet, my team found that up until the last couple of hours, we felt largely calm and confident. We scoped out our project plan early on and gave ourselves time to research and brainstorm from the start. But, oh boy, you don’t always quite realize how large a Photoshop mockup file is until you’re watching the upload progress bar with ten minutes left to submit files.
The entire process, from meeting with the client to presenting our solution was incredibly rewarding. Getting to create work for good is very meaningful to me. Seeing the excitement of the client at everyone’s presentations reminded me of why I continue choosing to design.