Pretty Quack
Project Description
Pretty Quack is a passion project exploring the playfulness of ducks in a mobile app form.
Project Problem
The challenge was to create an engaging app that would encourage mindfulness and observation when out and about in areas where waterfowl live.
Sketches to play with illustration style.
A slew of logo sketches.
Wireframing on the whiteboard!
Figjam flowchart.
The initial look and feel of the prototype.
Experimenting with color systems.
Bringing in more photographic elements of waterfowl.
A snapshot of my workspace in Figma.
Pivoted from illustration to photographic elements.
Project Solution and Future Considerations
Throughout my process, I had a great deal of fun watching the final solution come together. This project pushed me to create something that feels rounder and more bubbly than my typical style. I think that the curves representing water create a cohesive tone, and I am happy that I pushed myself out of my comfort zone.
In the future, there is a lot I would love to do with this design. I would like to tighten all of it up and add some more interactive elements. I also would like to design more features and expand the system into more of a brand system.